High detailed 3d building.
Previews were rendered with vray mat and light.
The file has all lightning setup and texturing; multi layer phososhop PSD file included
Commercial or "retail" architecture appeared on a large scale in the 1970s. Before that, the fine shops were reserved for luxury brands. It's about transforming his shop to attract more customers. The goal is to develop an architecture that is both functional and strategic. Retail is the link between architecture and economy. Here are some tips to get you started
During the 30 glorious years (1945-1975), fashion was in mass distribution. It needed ever-larger stores with a very large number of products. Too many choices ended up creating fears in customers who had too many expectations and were finally satisfied with nothing. Gradually, shopping has become a chore. Gradually, we moved from a materialistic and individualistic society to a modern, post-industrial society where expectations have changed. Today, the symbolic and emotional value of the purchased product has gained importance and customers are looking for new experiences. retailers having understood, they began to transform their stores.
The first possibility is to combine commerce and entertainment when the surface allows it. This is what many supermarkets prefer: setting up workshops for children and older children, setting up a movie theater in a shopping mall, as well as cafés and restaurants.
You can also try to marry the merchant world and artistic world. This distracts customers from the anxiety of hyper choice by occupying their vision with a very artistic design. This is the case, for example, of the Center Bourse in Marseille.
Finally, you can also bet on the event by transforming the store a few days during a contest, a new collection. This will certainly seduce the customer constantly seeking new experiences.
Today, the experience has become more important than the products on offer. The first moments in the store are crucial: the design must be useful, usable and desirable.
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