High detailed 3d building.
Previews were rendered with vray mat and light.
The file has all lightning setup and texturing; multi layer photoshop PSD file included
The big cities of Europe enter the golden age of consumption in the second half of the 19th century,
with walkways and department stores. And even if the history of shopping centers belongs to
North American heritage, the Parisian passages as described by the philosopher Walter Benjamin are
announcers of contemporary places of commerce. Observing that trade is detached from the whole of life
and concentrates in the passages, before diffusing the mode of consumption which is practiced there at the
city ​​and its inhabitants, he also writes: "Trade and traffic are the two components of the street. Now, in
passages, the second has almost disappeared. The passage is only the lascivious street of the trade, clean
only to awaken desires.
In fact, the shopping center recreates all the traditional functions of a street, an avenue or
a city center square in a private ecosystem, artificially reproducing an initial configuration
spontaneous but devitalized. It tends to excess, but yet it is perceived as reassuring, for
its security because it shrinks all potential events in the public sphere
on the unsurprising domain of the private commercial transaction.
At the same time, the logic of the Shopping Center is resumed and pushed to its extremes by the new
Emerging Economic Powers of Asia and Persian Gulf Countries. The model is appropriated, not
in an initial form to adapt to the local context, but as a finished product, and even as an ideal type.
The result, ignoring the various phases of the process of development and adjustment, then tends
to an ultimate synthesis of urbanism, consumption and entertainment scenery, an overbidding of
all the mercantile codes, an appearance of perfection inflated with steroids and devoid of any sense
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