The process of 3D rendering allows the artist to generate a picture of the model, after it has been completed. This image is created by using specific aspects of the model, such as: texture, lighting and the shading of the 3D model. The results of this rendered object will create a final product, a product that the consumer is going to be most familiar with.

3D rendering refers to the animation of giving life to a static 3D model. Through the rendering process, animations are created by using computer software to give life to the model through photorealistic techniques. 3D rendering is actually the final process of creating a 3D animation through five basic techniques.

There are two rendering techniques, real time vs. non real time. The difference between the two effective rendering techniques is the speed in which the objects are shown within the scene. Real time renderings occur at a range of twenty to one-hundred twenty frames per second, where non-real time renderings occur much slower, and are suitable for feature films, and movies.

Depending on the complexity of the model that has been created, the rendering process can be very expensive. Rendered models are often created in pieces, by different artists working for the same company, on the same production and then pieced together using graphics software.

Rendering is also used during video to calculate the final effects, or to edit the video file through the creation process. It allows the artist to view the final project, before it has been completed, creating a valuable tool in the video game and animated film design industry. Through the video rendering systems, multiple images must be created, and rendered together to create the final image, which has resulted from one 3D model. Interestingly, the films that we have become familiar with are the result of static 3D models brought through the rendering process.