MTS (Russian: МТС) is the largest mobile operator in Russia and CIS with over 102,4 million subscribers as of 31 December 2009.
Having started in the Moscow license zone in 1994, МТS in 1997 received licenses for further areas and began expansion, later entering other countries of the CIS. On October 31, 2008, Vodafone announced a partnership deal with MTS, whereby Vodafone services will be available to MTS subscribers and both companies have noted the potential for more efficient purchasing.
MTC is a Russia-based mobile network company, which has over 106.5 million subscribers in four countries, Russia, Ukraine, Armenia, and Belarus as of 31 December 2017. Also, MTC has the biggest market share of 31% in Russia, with 104.7 million subscribers is it the largest mobile network operator.
In May 2006, MTC changed its logo as a part of the rebranding campaign performed by JSFC Sistema, their parent company. The logo now has two red squares side by side. The left one, common in the form to all JSFC Sistema’s telecom subsidiaries, contains a white egg which symbolizes simplicity and genius, while the right square bears the name of the company: МТС (MTS). In 2010, MTC announced the acquisition of Sistema Telecom, the owners of the MTC “egg” logo, for $380 million, thus becoming the sole owner of the logo.
In 2008, the MTC Included in the brand Top 100 List of the most popular brands in the world by Financial Times/Millward Brown ranking, becoming the most valuable Russian brand. According to this ranking, in 2010 MTC brand was 72nd most valuable brand worldwide with a brand value of $9.7 billion. In 2010 MTC also became the Interbrand list, the most popular Russian brand.
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