Roewe (in Chinese: 荣威; in Pinyin: Róngwēi) is a luxury automotive marque owned by the Chinese automaker Shanghai Automotive Industry Corporation (SAIC). Roewe vehicles are primarily based on technology acquired from the defunct British carmarker MG Rover. SAIC was unable to also acquire the rights to the Rover brand name and created the Roewe marque as a replacement.
Roewe is currently one of only a small number of indigenous Chinese luxury vehicle marques. Its models are sold under the MG marque in most markets outside of China.
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