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Apple is an American corporation, a manufacturer of personal and tablet computers, audio players, phones, software. One of the pioneers in the field of personal computers and modern multi-tasking operating systems with a graphical interface. Headquartered in Cupertino, California. Thanks to innovative technology and aesthetic design, the company has created a unique reputation in the consumer electronics industry, comparable to the cult. It is the first American company whose capitalization exceeded 1.044 trillion US dollars. This happened during the trading of shares of the company on September 10, 2018. On the same day, the company became the most expensive public company in the entire history, having exceeded the capitalization of the previous record holder – PetroChina (1.005 trillion dollars in November 2007).
In 2018, ranked third in the list of the 500 best employers in the world according to Forbes magazine.
The name of the company comes from the English. Also an image of an apple used in the logo.
Until January 9, 2007, the official name of the corporation for more than 30 years was Apple Computer, Inc. The refusal of the word Computer in the name demonstrates the change of the main focus of the corporation from the traditional computer equipment market to the consumer electronics market.
The name Apple Jobs suggested due to the fact that in this case, the phone number of the company was in the telephone directory just before Atari.
Macintosh is a company’s variety sold in the United States — Jeff Raskin’s favorite apple variety, who was the leader and developer of the Macintosh project before Steve Jobs took the position.